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I spent the last eight months leading the SEO effort for a Minnesota-based career site optimization company. In that time I made significant changes to structure and content of the search engine optimized sites that we built on the behalf of several fortune 500 companies and various healthcare providers (the reason many health care organizations used my former employer was because of our success in helping recruit nurses, which are possibly the most difficult professionals to recruit). In my time with the company I also single-handedly built and deployed a tool and process that was responsible for nearly half of the applicants that we drove to our clients' ATS (applicant tracking system) site (maybe we'll discuss this accomplishment in another case study). In my time with the company, the search engine rankings for all targeted keywords (in the tens of thousands) increased over 600%. This case study focuses on one customer who, by design, selected my former employer and their closest competitor to simultaneously optimize their jobs to determine which platform to select as a permanent solution. The results at the time of this case study's publication are unambiguous. Of the 304 key phrases that our company focused on, nearly 150 of them we had managed to rank on the first page of Google. These terms are not obscure terms, but highly competitive terms like "Consultant Jobs" (another client is currently on the first page for "Consulting Jobs"). Of those 150 optimized terms, 66 were in the number one (#1) position in Google. It should be noted that as opposed to individual term SEO, where you optimize for a handful of terms, optimizing for thousands of terms requires the ability to apply proven SEO techniques in broad brush strokes which apply to all terms and can have negative results across all of your terms. You must be absolutely certain before you apply a technique that can have deleterious affects across all your targeted keywords. We have obviously succeeded in this regard. |
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