From a marketing standpoint, the times have truly changed, and the methods for selling a product or promoting a service have evolved from simply using traditional media models.  These days, the need to be highly engaged in “new media” forms, like blogs, search engines, RSS feeds & press release distribution is vital. Online marketing experts say that press releases are now regarded as an integral part of a successful and potent Internet marketing strategy.

A press release provides a host of benefits for SEO (Search Engine Optimization) and Internet marketing.  According to Dan Wegner of Dan Wegner Inc., an Internet marketing and SEO company, “Press releases are one of the best ways for getting inbound links to your Web site.”  

In previous times, Wegner notes that whenever someone creates a press release, they generally send these out to “traditional” media outlets like newspapers, magazines, TV or radio talk shows and others.  However, Wegner quickly stresses that there are “new media” outlets today that one needs to take full advantage of.  These new media outlets include blogs, news sites, industry Web sites, RSS feeds or search engines like Yahoo or Google.  When you release your content on these sites, you in turn will be able to get back hundreds, or perhaps even thousands of inbound links to your site. If you get listed in Google News for example, this could help to bring a windfall of both inbound links and traffic to your site.  

Let’s say for example your product manufacturer sends you a “press release” version of a new product line.  If you send it out as it is, the chances are you’ll incur Google’s duplicate content penalty, which would place you toward the end of the results of a relevant search. “However, if you take that press release, rework it and send it out to dozens of media outlets, you’re much more likely to find yourself in the top of the search results.” says Wegner.  And if you find it hard writing or developing your own press releases, you need not worry anymore.  Dan Wegner Inc. is about to launch its press release service.  The service is now available for as low as $25 per release*.  Pricing is tiered, based on the number of releases purchased in advance.  For that price, Dan Wegner, Inc. will prepare a press release for you organization’s event.  Whether it is a company picnic, a product launch, an employee hire or promotion, a new company division, or simply anything worth mentioning about your firm, a professionally-crafted press release will turn your little-known event into a well-publicized, link-building tool.


Wegner, who’s helped companies like Wells Fargo, Target Corporation and Apple Computer, is enthusiastic about his new offering, explaining, “Remember that when you sign up for this service and get your press releases written and distributed, you’ll get dozens or even hundreds of links coming back to your Web site, boosting your positions in the search engines, ultimately driving more targeted traffic to your site.”  

The process is straightforward. Simply point Dan Wegner, Inc. to the material you wish to write about, or send them an e-mail about what you have in mind. You may also refer them to your vendor’s website, and they’ll craft an appropriate and applicable press release for you.

Press releases are now viewed as an unrivaled method of conveying your company’s professional image and offerings, in both traditional and new media outlets.


Pricing*:
1- 4 releases: $67
5-10 releases: $57
11-22 releases: $47
23-46 releases: $37
47-94 releases: $27
95+ releases: $25

BUY NOW!