Social Media Strategies
( 1 Article )
The goal of a social media campaign is to convert targeted prospects into leads and ultimately sales. There are nearly half a billion users of social media sites.
Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful community of professionals. Marketers can connect with this audience by establishing their own community, by leveraging rich profile-based targeting. Every business can benefit by participating in LinkedIn. The time required to properly set up a LinkedIn profile can provide returns well into the future.
LinkedIn also provides a platform to post presentations, blog feeds/press releases, events, updates, job openings, surveys and earn “expert” stars thru Q&A which all increase your visibility and enhance your image.
In November 2009, LinkedIn and Twitter have rolled out an update that lets users post status messages across both social networking platforms. The move follows two recent partnership deals from Twitter, signed with Google and Microsoft’s Bing, and promises to give LinkedIn's business-focused social network a substantial boost in traffic.
[NOTE: LinkedIn is the most straight-forward and easiest to implement and therefore is often the first step in a multi-prong social media campaign.]
Traffic Resources provides group training in our Linkedin Workshop and individualized coaching for properly setting up and implementing LinkedIn for your organization.
YouTube hosts user-generated videos, including network and professional content. Youtube.com is a site that reaches over 91 million people in the U.S. monthly. Many search engines, including Google (who owns YouTube), place a natural premium on video content and keyword targeted video content often shows up on the first page.
YouTube videos provide a one-two punch for driving traffic and communicating your message. While the videos gain views through the YouTube interface, they can also be used to dramatically reinforce the SEO efforts of other pages by properly using inbound links.
TRI can help identify video opportunities for your organization. Like all social media, videos need to be created on an ongoing manner and TRI will help implement a process that fits with your organization’s strengths and resources.
Facebook is a social utility that connects people, allowing them to keep up with friends, upload photos, share links and videos. Facebook.com is a top 10 site that reaches over 400 million active users. With origins in college and university settings, Facebook’s strength lies with its market penetration in a slightly younger demographic – but that is changing. Facebook is primarily a social tool, but offers CPC ad space and free pages for businesses.
TRI crafts pages (sometimes called "fan pages") for your business that will maximize your visibility on Facebook while creating valuable SEO-rich backlinks pointing to your primary site. TRI can also create Facebook applications that can further boost your visibility, traffic and brand.
Here's an example of an affinity page TRI created on Facebook with over 50,000 members: http://www.facebook.com/pages/Ice-Fishing/51376949965. If you want to see how to build pages that target your best prospects and goes viral, WATCH THIS VIDEO.
Twitter blends social networking with the ability to post short messages, or micro-blogs, commonly known by users as "tweets." Twitter prompts users to answer one question: What’s Happening? The response, which is limited to 140 characters or less, is posted to a personal Web page that can be restricted to select viewers, or viewed by anyone. Unlike instant messaging, viewers can choose to publicly reply to Twitter postings or send a private “direct message” to a follower. Tweets are designed to be accessed through the Internet and on mobile devices.
In November of 2009, Google signed a deal with Twitter to include live Twitter feeds in search results. This move by Google is believed to be precipitated by a significant increase of real-time searches performed on Twitter when real time was a factor.
In order to leverage this phenomenon, TRI has created a proprietary online Twitter management tool, Twit-O-Matic (http://www.twit-o-matic.com) that streamlines the process of recruiting followers and posting high-quality posts. It also allows an interactive branding of posted content. It is offered as both a self-service tool or as a fully managed solution.
TRI President, Dan Wegner (creator of the Twit-O-Matic) has 18,000+ followers on Twitter (http://www.twitter.com/danwegner).
Schedule a demonstration of the Twit-O-Matic today! Call 1-800-581-3710 ext: 101
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